Challenge the Luxury You Know. Kia was about to introduce its very first true luxury sedan to the United States. The K900 was worthy of the segment, but with competition from well established marquees, some with over 100 years of carefully cultivated brand mythologies, we had to do much more then get people to take notice, we needed them to take a good look at what luxury means.
Laurence Fishburne, as Morpheus from The Matrix, was the perfect voice to convince people to question their reality.
KIA K900 SUPERBOWL PRELAUNCH | VOICEOVER: MORPHEUS (LAURENCE FISHBURNE)