https://www.aroonmukhey.com/work-1 daily 0.75 2022-09-24 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533715654845-AZWPOM8Q04ZZLYPI7C7V/Wake_DC_PosterFrame+copy.jpg Work https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533430146915-TDCFB5XB1A1TBZOKYPK9/download-15.jpg Work https://images.squarespace-cdn.com/content/v1/563bdd38e4b0283238934c89/1459800606415-5B8BDTCZ866H7OTNQMYL/portrait-black.jpg Work https://www.aroonmukhey.com/death-by-xoko daily 0.75 2018-08-13 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533429853749-FGVR76BW1KN45OQVNYUZ/download-17.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534151071748-V6NZBKJN6ZKI27P22YI1/SquareS_BLK_Page_Hero_Image.jpg Luck Has A New Look - "PR quote goes here" — yada yada https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534147664716-WDR9XA6VPAPNKRN8YECQ/CALlogo.jpg Luck Has A New Look Lady Luck with a Twist The Black Scratchers ticket looked completely different from a typical brightly colored Scratchers game. This distinct visual quality provided an opportunity to create a campaign with a dramatic sense of style and an edgy attitude that would give the Lottery brand, as a whole, more cachet and appeal to a younger audience and attract a new generation of players. https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534147352873-OYUTPFODH931QUOSN46S/Black_billboardNightbb.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533417137410-HSQMV4FCRNZTN9TI2YCE/Screen+Shot+2018-08-04+at+1.42.58+PM.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534200959923-JGWESJSAC5YX1Z3BBN78/BLK_OOHnight.jpg Luck Has A New Look Luck On the Move We built mobile billboards covered in tactile black four-leaf clovers that drove all over metropolitan Los Angeles. Working with 97.1 AMP radio, we let listeners know about the truck. If they spotted it and tweeted to the Lottery they could win a bunch of California Lottery Black Scratchers. https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534147506286-G8QKT8SRRB3VC0HK4KYE/iPad_Clover_Truck+copy.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534113957658-3I26I2DNMKP5T2EPCVTR/ATT-black-iPhone-5.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534151216590-3EV1GTULJ0OA723249TH/SquareS_BLK_Page_Hero_Image2.jpg Luck Has A New Look https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534151648490-MQJM3WC9BSP5TCKCTOWI/SquareS_BLK_Page_Hero_Image2.jpg Luck Has A New Look https://www.aroonmukhey.com/new-index daily 1.0 2023-07-11 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535120287768-SYUE3W3XB0O70J60AG91/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1532840067622-RG6NIZYEF9T59HCSGRLF/image-asset.jpeg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533430088451-3UQ0RNHI6XB2REZI8PU3/download-9.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533430039288-DEP9A2OTPPJHEBJ4GWGB/download-8.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1533429726634-E7WE7IJ0X1D3JBYKN724/download-13.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535120192355-DE98LVQK8GN5AN8PEAY2/download-12.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535120108888-13OS2F4I0NACBOW4H8M7/download-17.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535081627784-9IQ8FG4MLZ5N7ZSPUP3L/Site_Nav_Banners_RDX.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535088778014-7SNOS5LGTYEUESBY220W/Screen+Shot+2018-08-23+at+10.30.20+PM.png Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535120444417-E2DBB8TRX2ZNIEXZWEPA/Site_Nav_Banners_KK.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1655927456841-OLH8FM9EHY195S6FLO3J/3+Toasty+Hours+of+Pie.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1656007783918-W7E7WRWI5CZOE6GCZKVW/Twitch_Thumbs02e.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1657144008655-254M3IHKS4TZ1WUQBJKE/TLX_abstractAngles.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1689092341910-LU9EIH0HRY567O24TZMC/KnorrLAFT_Thumb_BenMia2d.jpg Home https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1689092510502-PDNSD172QY14N9FZB1YB/KnorrLAFT_Thumb_BenMia2d.jpg Home https://www.aroonmukhey.com/new-project-5 daily 0.75 2022-09-24 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534722025053-I3N50T5WCXL38GQ5V1Z7/TranspH.png New Project https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1534722025053-I3N50T5WCXL38GQ5V1Z7/TranspH.png New Project https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1664045652343-VQOIII3NBT1MLNMQ6DRE/LogoDash_wht_4h.png New Project - AROON MUKHEY | Creative Director Copywriter  An award-winning Creative Director and Copywriter, in his 10+ years in advertising, Aroon has taken the “big bad” out of a forestry giant, left an indelible impression across LA & Cannes bringing King Kong to life for Peter Jackson and Universal Studios, enraged an Italian count, and helped singles find love through their taste-buds as 100+ million people watched. Aroon is experienced and skilled in developing fully-integrated conceptual campaigns—digital, social, activations, outreach, broadcast, branded content—as well leading teams, and shepherding the work from initial concepts and presentation through final production. Based in Los Angeles, Aroon is “Zoom-ready” and open to creative opportunities, both freelance and full time email: aroonmukhey@icloud.com ˆˇˆ FREELANCE CREATIVE DIRECTOR | WRITER 2O18–PRESENT Anomaly LA | NY Hulu, Twitch, Uber Eats, McDonalds, Jimmy John’s, Denny’s BBDO LA AT&T Sid Lee LA Dos Equis, New Business Landor NY Audacy, International Women’s Day Special Group USA | AUS Uber Eats Innocean Worldwide Genesis, Hyundai Deutsch LA Hulu, New Business 18O LA New Business Feminist Majority Foundation Equality Votes Doner Netflix, LA Clippers, New Business Light + Co Crane & Company Chandelier NY Old Navy Kvell Collective Adobe CREATIVE DIRECTOR MullenLowe US | UK 2O14–2O18 Acura, Unilever, Amazon Whole Foods, California Avocado Commission, Patron, E*Trade, EVA Air, New Business FREELANCE CREATIVE DIRECTOR | WRITER 2O14 MullenLowe US Acura Team One LA Lexus, The Ritz-Carlton, Moonshot Speaker Series Wonderful Agency LA POM Wonderful, Fiji Water SENIOR COPYWRITER 2OO9–2O14 David&Goliath LA California Lottery, Kia Motors, MGM Hotels Las Vegas, Universal Studios, Martini, The Art Institutes, Fernet-Branca, New Business COPYWRITER v2OO5–2OO9 Dailey West Hollywood Weyerhaeuser, Nestlé, Albertsons, Intuit, Honda Motorcycles, Princess Cruises, Cunard Cruise Lines, New Business AWARDS & RECOGNITION Communication Arts 2O2O Shortlist Lürzer’s International Archive 2/2O18 Issue Cannes Lions 2O17 Shortlist Effie Awards US 2O17 Silver UK Effie Awards 2O17 Silver UK Effie Awards 2O17 Silver EuroEffies 2O17 Bronze One Show 2O17 Shortlist One Show 2O17 Shortlist Graphis 2O17 Gold AICP 2O15 Judge Cannes Lions 2O11 Bronze Graphis 2O1O Gold Graphis 2O1O Gold Effie Awards US 2OO9 Bronze Oink Dead Radio Contest 2OO8 Finalist Beldings 2OO6 Merit One Show 2OO5 College Competition Merit CMYK 2OO4 Winter Issue EDUCATION MIKE WHITLOW’S The Book Shop School for Ads Concept and Copy UCLA Phi Beta Kappa, Cum Laude Bachelor of Arts in Economics Business https://www.aroonmukhey.com/new-project-66 daily 0.75 2018-12-04 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543826584054-THOMAT49573T1O4RUYPI/S_Spacek900_Landing.jpg It Challenges Everything https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543913372779-3OTEL8VSFES4FUD5XEXD/k900_Page_Hero_Image.jpg It Challenges Everything https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543826665550-W9CXE69OVCELH0K5RZPE/Kialogo.jpg It Challenges Everything https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543826227841-73V0NYKRJ6I67ZB2B8I3/1500_Image_01.jpg It Challenges Everything Challenge the Luxury You Know. Kia was about to introduce its very first true luxury sedan to the United States. The K900 was worthy of the segment, but with competition from well established marquees, some with over 100 years of carefully cultivated brand mythologies, we had to do much more then get people to take notice, we needed them to take a good look at what luxury means. Laurence Fishburne, as Morpheus from The Matrix, was the perfect voice to convince people to question their reality. https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543826117354-R4SZM3PJY3VFKSACJ8BS/k9001.jpg It Challenges Everything https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543826227841-73V0NYKRJ6I67ZB2B8I3/1500_Image_01.jpg It Challenges Everything KIA K900 SUPERBOWL PRELAUNCH | VOICEOVER: MORPHEUS (LAURENCE FISHBURNE) https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1543913588653-1JMIB0WAVVT0IQQTDMO0/k900_Page_Hero_Footer_Image.jpg It Challenges Everything https://www.aroonmukhey.com/new-page-1 daily 0.75 2021-03-17 https://images.squarespace-cdn.com/content/v1/5b5b7044af209644f1298285/1535407420555-TGZ1VY72A7JMCHT3ZJSV/14624868_1847613768794707_2970434089544318976_n%281%29.jpg About | Contact (r-l) BRYAN &/or AROON working, undercover. https://www.aroonmukhey.com/new-page daily 0.75 2018-08-26