— Gordon Ramsay, Celebrity Chef, Chef
That quote could easily have been attributed to “Practically Everyone.” Which begs the question, how do you describe a platform even fans are hard-pressed to explain to people not familiar with Twitch? You don’t. Or at least, not the usual way.
Knowing that Twitch is an experience best, well, experienced we, and the brilliant folks at Anomaly, went about appealing to our audience, by tapping into what they find appealing. Which on Twitch, can be anything you can imagine, and more things you can’t.
We started our Twitch indoctrination by giving people an idea of what Twitch is all about, our community. And that while you may not know it, YOU’RE ALREADY ONE OF US.
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In broadcast, and online and in social, we gave people a micro-dose of the more than “who knows how many” channels and light-years of content there is to discover and rediscover in Twitch’s wondrous labyrinth.
IF YOU’RE ONE OF THE ABSOLUTELY EVERYONE WHO LOVES BOB ROSS.
IF YOU LIKE HAVING 7O,OOO PEOPLE WATCH YOU GET YOUR PIZZA.
IF YOU ENJOY TAKING OVER THE WORLD PERCHED IN A SWIVEL CHAIR .
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Streamers, whether they be gaming savants, karaoke die-hards, or just odd ducks into something your oddly into, are the beating heart of constantly expanding Twitch universe. So we make some very important, and in some cases totally random, introductions to some noteworthy personalities.