
Mysteriously Rewarding
fernet branca

“Fernet è un po 'uno stronzo, se vuoi saperlo”
— COUNT EDUARDO BRANCA

From The Boot Of Italy. With A Kick. We needed to give viewers a sense of what it's like to drink the age-old, obscure Italian liqueur with its bitter and satisfying complexity. Though relatively unknown to most consumers, Fernet is quite popular among bartenders. Who drink it voluntarily. And often.

MYSTERIOUSLY REWARDING | DIRECTOR: DAVE LADEN
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How do you describe the mysteriously rewarding kickboxing match that takes place in your mouth when you let Fernet’s 40 herbs and spices in? Well, drinking its like…


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