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More Than You Can Imagine. The $250 Million Cash Spectacular Scratchers had the biggest combined jackpot the Lottery had ever offered for an instant win game, and the campaign made a point of the seemingly endless amount of prize money that could be won.
250 MIL - MAGICIAN | DIRECTOR: MIKE MAGUIRE
250 MIL - STOCKING
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Money Talks. To help launch the landmark game in outdoor, we converted a standard bus shelter into a money booth, complete with motion sensors to keep the Benjamins flowing. The catch? You had to buy a ticket for a chance to get anywhere near that kinda cash.
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Voilà!