CREATIVE DIRECTOR | WRITER

Set For life

california lottery
“We’re a Movin’ On Up”

“We’re a Movin’ On Up”

  Welcome to the good life.  Imagine getting an extra hundred grand every year for the next 20 years. You'd be set for life (hence the game's name). Instead of doing a Scratchers campaign about winning a prize, we made a campaign about joining the Se

Welcome to the good life. Imagine getting an extra hundred grand every year for the next 20 years. You'd be set for life (hence the game's name). Instead of doing a Scratchers campaign about winning a prize, we made a campaign about joining the Set For Life Club. Just 2 bucks for a game card, and if you win, you're in.

SET FOR LIFE | DIRECTOR: STEVEN TUCSHIDA

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